Image Architict
Fashion is the medium.
Identity is the foundation.
Perception is the objective.
Elegance is not what you wear. It is the alignment between who you appear, and where you are going."
Sky McCloud
THE IMAGE ARCHITECT
Fashion is the medium.
Identity is the foundation.
Perception is the objective.
Sky McCloud is an Image Architect who helps entrepreneurs, executives, creatives and emerging public figures intentionally design how they are perceived.
Through fashion, strategy, media and storytelling, Sky transforms personal identity into a visual presence that communicates confidence, credibility and individuality.
This isn't simply about getting dressed.
Imago By Design
IMAGO BY DESIGN
The Art of Becoming.
IMAGO by Design is a private image and personal brand consultancy created for individuals whose ambitions have evolved—and whose image should evolve with them.
More than styling, IMAGO is the intentional design of identity, presence, and perception.
We work with entrepreneurs, executives, creatives, public figures, and emerging leaders to create a distinctive personal image that reflects who they are, communicates where they are going, and commands the presence their next chapter requires.
Through a highly personalized process of image strategy, wardrobe architecture, personal branding, confidence development, and visual storytelling, every element is thoughtfully curated to create alignment between the individual and the impression they leave behind.
Because luxury is not simply what you wear.
It is how intentionally you are perceived.
IMAGO is the space where your identity is refined, your presence is elevated, and your story becomes unmistakably your own.
DEFINE. CURATE. EMBODY.
Define the identity you want to express.
Curate the image that communicates it.
Embody the presence that brings it to life.
IMAGO BY DESIGN
An image created with intention.
A presence designed to be remembered.
Culture
Speaking + Collaborations + Partnerships
This is where your broader creative ecosystem lives.
Cultural Influence
Speaking, collaborations, productions and partnerships designed to move conversations around identity, confidence, fashion and culture forward.
Media
Visual Direction
Develop the photography, video, creative direction and visual storytelling that bring your image to life.
Presence
Personal Presence
Develop the confidence, communication and presence necessary to embody the image you're creating.
Image
Visual Identity
Wardrobe strategy, personal styling, closet architecture and shopping designed around the image you want to communicate.
''Transformation begins when the image you present becomes an expression of the person you were designed to become."
The Experience
Imago Transformation
Everything Starts from within
Identity builder
One of my clients struggled with selg confidence and self esteem. He wanted more respect in his respective industry. Necessarily didnt know how to go about it. So after working with him immensely on his mentality helping understand what he can become. Then I styled him in suit that matched his mentality.
Presence
Andrew is a comedian on the rise who struggled to find a signature look that matched his on stage presence & larger than life persona. His image is more about commanding the room without speaking.So his process was more of figuring out he wants to represented publicly.
Development
One of my clients needed all around development over a few weeks of conversation and seeing him show effort in his appearance it was brought to my attention he just needed some fine tuning. He had garnished some respect within his industry however his look didn't match his CEO mentality. After we made adjustments his confidence sky rocketed and he began to be noticed by regional consultants in his industry.
Professionalism
This client struggled with professionalism he wanted to be taken more seriously amongst his peers. Coming from a artist background he understood the importance of having a defining look just not in the industry he was in. I helped find the look that represented him. Respect amongst his colleagues was gained immediately. His performance was a complete level up.